Discover the opportunity to reach your desired target group with your online campaign. In addition to the articles from the IZ editorial team, our data management team has the task of indexing these articles. This makes it possible for your banner advertising to be displayed specifically in relevant articles.
Your advantages:
- Individual target group approach
- Guaranteed 55,000 ad requests
- Optimized visibility for smaller sub-target groups
How does targeting work?
- Together, we compile keywords that match your target group in order to target the relevant environments. We can also select specific zip codes, cities, metropolitan areas or federal states.
- You provide us with your banner motifs (mobile and desktop).
- We control the delivery to the appropriate articles.
- You receive a regular evaluation of the campaign performance. Initially weekly and later monthly.
- Your campaign runs until the delivery target of 55,000 ad requests has been reached.
Examples:
Depending on the number of articles, a campaign on "residential real estate" runs for approx. 5 months. On the subject of "Berlin", 55,000 ad requests are reached in approx. 8 weeks.
Exclusively for you:
All customers who use this test offer until the end of June 2025 can extend three times at the specified offer price.
All banner formats are possible. Here an example:
Banner format: Content Ad
Price: 3,700 €
Delivery: Desktop 617 x 250 px | Mobile 300 x 120 px
Ad deadline: 3 working days before publication date
Do you have any questions?
We would be happy to demonstrate this option to you in a team meeting using a specific example and support you in optimizing your online advertising strategy.
